Photography tells a story, but telling the right story isn’t easy: Bharat Arora
Be it the construction equipment, crane or any construction project site, Bharat Arora has always been there with his camera. His photographs have been published on cover of leading magazines.
New Delhi, 21 March 2025 | TRT Staff
Bharat Arora doesn’t just capture images; he crafts stories, infusing life and movement into every shot whenever he’s photographing massive construction machines or the construction sites. His creativity knows no bounds. His first major assignment for construction equipment was 20 years ago, in the rugged terrains of Himachal Pradesh, where he covered hydro projects and tunnels, with the camera in hand, capturing every moment — especially the heavy Sandvik machines working in the tunnels.
On another assignment, he was at a Leighton site in Gurgaon, where he was tasked with getting the perfect shots of the equipment in action. To capture the scene, Bharat climbed the tower crane without hesitation, ascended to the top, clicking photographs from a vantage point that most would shy away from. Such is his passion.
Over the years, he has worked on numerous projects, documenting everything from construction sites to construction machinery and cranes.
Bharat’s latest work, features the Manitou equipment. Through his lens, the machines seemed alive — each frame evoked the feeling of motion, of power, and of purpose. It was evident that Bharat’s eye for detail had only sharpened with time, and his work had evolved into something truly extraordinary.
Bharat Arora is a versatile and accomplished photographer, specializing in a wide array of subjects, including automobile photography, construction equipment, agricultural machinery, lifestyle, hospitality, product shoots, branding, and corporate profiles. There are few things he can’t capture with his lens. Over the past two decades, he has worked with numerous creative agencies, advertising firms, and PR agencies, earning a reputation for his innovative and dynamic approach to photography.
An entrepreneur at heart, Bharat ventured into the business world at the young age of 18, and by 2005, he founded his own venture — Bharat Arora Photography. His journey in photography has been guided by a deep passion for the craft, and he honed his skills with formal education, earning a diploma in photography from the Indian Institute of Professional Photography (IIPC).
For Bharat, originality is the cornerstone of any brand campaign.
“Originality is the most important part of any brand campaign, as it belongs to your brand and no one else. It sets the whole tone of the campaign, because with the right imagery, you capture attention and convey the brand’s message authentically, which eventually creates brand credibility,” he says.
When talking about brand campaigns, he emphasizes the importance of the right photography. “You get only one chance to make the first impression, to get noticed, and then to be remembered. Using common stock imagery that is available to everyone does the exact opposite. By being original, you stand out more easily and create a distinctive and memorable experience,” Bharat adds.
In his illustrious career, Bharat has completed photoshoots for some of the world’s most renowned brands, taking on international assignments in the UK, Russia, Bangkok, and other countries. His work has made an impact across borders, reinforcing his reputation as a photographer of global calibre.
In the end he says, “Photography tells a story, but telling the right story isn’t easy,”. And indeed, he has told countless stories through his powerful photo essays and striking images. As he looks ahead, Bharat is excited for the stories yet to be told, and the many more moments he will capture in the years to come.
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