Sinoboom Group CEO Susan Xu Meets AGGCON CMD Jitender Aggarwal to Strengthen Strategic Collaboration
New Delhi, 11 Dec 2025 ; In a move aimed at deepening industry collaboration, Sinoboom Group CEO Susan Xu recently visited AGGCON, to meet with Jitender Aggarwal, Chairman and Managing Director of AGGCON. The visit marked an important step toward expanding cooperation between the two organisations in the access equipment and rental sectors. Sinoboom (Hunan Sinoboom Heavy Industry Co. Ltd.) is a major Chinese manufacturer of Mobile Elevating Work Platforms (MEWPs) while AGGCON Equipments International Limited is an infrastructure equipment rental company.
According to AGGCON, discussions focused on strengthening collaboration in the access equipment and rental segment, exploring future technology requirements, enhancing equipment performance, and ensuring best-in-class service support for customers.
During the interaction, Jitender Aggarwal also highlighted his environmental mission, “Tree of Friendship”—an initiative under which the company plants and nurtures trees while encouraging communities to contribute towards healing the planet. As a gesture symbolising friendship and long-term partnership, he presented Susan Xu with a sapling representing the Tree of Friendship, along with a Welcome Memento and a copy of the sacred Bhagavad Gita. These gifts reflected AGGCON’s commitment to nurturing meaningful relationships and driving shared growth.
The company noted that Susan Xu also presented a special gift to Jitender Aggarwal, further cementing the spirit of goodwill between the two organisations.
AGGCON stated that Susan Xu expressed her appreciation for the company’s Vision, Mission, and Values, as well as its extensive industry experience spanning over five decades. She also commended Aggarwal’s green initiative, acknowledging AGGCON’s emphasis on sustainability and its CSR-driven efforts to make a positive societal impact.
The meeting was also attended by Desmond Soh, Managing Director – International, and Sunil Jain, Senior Consultant from Sinoboom, along with Shaurya Aggarwal, Manager – Business Development at AGGCON.
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